AveNews

NY-based Rafe back in USLS

By On Thursday, July 8, 2010


USLS-IS alumnus Raffy Totengco, the man behind the bigtime brand Rafe New York, returned to USLS after ten years to give a lecture.

 

Raffy gave a brief discussion on entrepreneurship and shared his success story before a starstrucked audience who were marketing and business students of the University on Thursday morning.

 

It was in 1995 when Rafe Totengco launched his namesake handbag collection in New York. Since then, Rafe has catered to Hollywood’s elite stars like Cameron Diaz, Vanessa Minnillo, Blake Lively, and Lindsay Lohan.

 

Rafe has received numerous honors which, among others, include the Rising Star Award given by the Fashion Group International in 2000, the title Best Accessories Designer by the Accessories Council in 2001, and in 2007, the Asian Entrepreneur of the Year by the Asian Enterprise Magazine.

 

The lecture was organized by the College of Business and Accountancy as part of their Montelibano Lecture Series on Entrepreneurship.

 

CBA Dean Marissa S. Quezon said that the lecture series being conducted by the College aims to bridge the gap between theory and practice.